Active in the graphic design industry for more than four decades, I’ve learned a couple of things. One of the things I’ve learned is that when making a presentation to a new client, you should always make it a “best practice” to give your potential client options. The worse thing a graphic designer can do (in my opinion) is try to “force fit” one idea down a client’s throat in hopes that they’ll see what you see, and embrace that concept with open arms… IT AIN’T GONNA HAPPEN!

By giving your client options, it tends to do two things… It allows your client to explore graphic design solutions that he or she may not have considered before while giving them a sense of “comfort” knowing that what they’re trying to communicate to their audience is as important to you as it is to them. That’s why, as often as possible, one of the things you’ll notice in my presentation is that I’ve chosen to show the complete “concept development” process giving you a better idea as to how I design, and what you can ultimately expect from me if you choose to use my services

RESUME

VITAE

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